Should Video Marketing Be a Part Of Your B2B Strategy?
B2C companies have been using videos to sell their products and services for decades.
![](https://www.imab2b.com/wp-content/uploads/2022/10/youtube-dar-board-video.jpg)
B2C companies have been using videos to sell their products and services for decades.
B2C companies have been using videos to sell their products and services for decades.
When it comes to B2B, the products and services may not seem as ‘sexy’ or ‘flashy’ – although video can still be used as a compelling way to reach your target audience. If you want to use engaging content to nurture, inform or even entertain your clients, then video should be an important part of your B2B marketing strategy.
If they achieve nothing else, videos will help your website rank higher on Search Engines, potentially increasing the number of visitors to your site.
B2B video content needs to be useful, relevant, timely, and well executed to have the best impact.
A good starting point is to turn your existing static content, into interactive engaging videos. Case studies, news stories and client testimonials can all be turned into videos quickly and inexpensively.
Check out these examples of turning your content into interactive video content.
Project Snapshot: The Calyx – The Royal Botanic Garden, Sydney.
Project Snapshot: Ivanhoe Grammar – Mernda, VIC
Make video part of your B2B Marketing Strategy – it’s one of the most versatile marketing tools that you can use to promote your brand.
The latest industry news, interviews, technologies, and resources.
Due to complex stakeholder relationships, B2B marketing for large building companies and industrial construction leaders can be challenging. Knowing what drives and motivates decision-makers and key opinion leaders (KOL) is crucial.
Read postIn the fast-paced marketing world, cracking the code to effective B2B strategies can feel like navigating a maze of creative demands, budget limitations, and channel complexities.
Read postI.M.A are proud to have given our support and resources to launch a funding drive for nurses at Campbelltown and Camden Emergency Departments to participate in the Advanced Paediatric Life Support training program.
Read postWe’re all ears, and we’re here to help you grow your business.