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Blog

Jake Cush 10 min read
Construction Marketing: A B2B Guide For Industrial Leaders

Due to complex stakeholder relationships, B2B marketing for large building companies and industrial construction leaders can be challenging. Knowing what drives and motivates decision-makers and key opinion leaders (KOL) is crucial.

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1 min read
When is the Right Time to Rebrand?

Rebranding is a major project which should start with an analysis of your company based on self driven market research.

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2 min read
What is Brand Architecture?

Brand architecture describes the way sub brands sit in relation to the parent brand within the broader organisation.

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2 min read
IMA announces partnership with independent media agency

In response to clients’ growing needs to access deep multi-disciplined teams to work alongside their internal marketing teams, IMA has partnered with independent media agency, Growe Media.

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2 min read
How to Design a Social Media Policy for Employees

Promoting social engagement through internal stakeholders can grow your business or brand activity.

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1 min read
Why its critical to monitor your Facebook Comments

Businesses that use Facebook could be legally responsible for defamatory third-party comments made on their company’s social media pages.

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5 min read
An approach to Websites and Google Search for Manufacturing Businesses

For marketing teams within manufacturing businesses, there are competing demands when it comes to developing a website project.

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What’s your unique B2B challenge?

We’re all ears, and we’re here to help you grow your business.

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