IMA announces partnership with independent media agency

In response to clients’ growing needs to access deep multi-disciplined teams to work alongside their internal marketing teams, IMA has partnered with independent media agency, Growe Media. The partnership allows IMA to combine its strategic and creative expertise in B2B manufacturing and industrial markets, with the power of an independent media specialist. This end-to-end integrated model is already driving impressive results for clients, with solutions developed at maximum speed, agility and cost-effectiveness.

With no media retainers or upfront fees for engaging Growe Media, it’s an attractive model that eliminates many overheads and behind the scenes costs that larger media conglomerates inevitably must pass onto clients. This models allows us to develop campaigns that much more efficient from an ROI perspective, with more dollars available to go towards the media spend.

Growe Media Founder and Media Director – Victoria Rowe, brings over a decade of experience across media, marketing and sales roles, in both the UK and Australia. She’s also a specialist in cost efficient media strategy across all key above-the-line media channels, and has supported a number of top tier businesses primarily across retail, construction, FMCG and finance.

Karl Boothroyd IMA CEO said he was pleased to be partnering with Growe Media to grow IMA’s broader service offerings.

‘’Ultimately, it’s our clients who determine the services we offer and the alliances we develop. And we’re excited to already be seeing the positive impact that comes from forming tight integration between media and the strategic and creative work we do,” Karl said.

IMA and Growe Media have the ability to plan and book media across all key channels including TV, BVOD, Metro and Regional Radio, Audio Streaming and Podcasts, Trade Press, Print, Digital Publications, Transit and Out of Home, with a focus on staying ahead of the curve and identifying relevant media to suit each individual client’s needs.

Author: Jachin Cush