Industrial PR agency: Enhance reputation & drive growth

While consumer PR may be a useful tool for business-to-customer communications, industrial PR’s focus is on business-to-business communications. I.M.A can help you reach other businesses to attract corporate clients to invest or build business partnerships.

We target our message to the decision-makers in organisations.

We are happy to work within any industry. However, our usual focus is construction, technical, engineering, or industrial.

Absolutely. If your business is under threat and facing long-term damage as a result, our team can help you navigate the choppy waters. Time is of the essence in these situations, so we’ll tailor the solution to the crisis and roll it out as quickly as possible.

We provide industrial public relations, manufacturing PR, corporate communications, tech PR, issues management, help with media coverage, market communications, and more.

We can create a variety of digital PR content for you, whether you want us to write press releases around industry news, produce case studies to highlight your successes, or even thought leadership articles. In addition, we can create webinars, blog posts, social media updates, and whitepapers.

We create content aimed at reaching the organisational decision-makers to ensure we impress the right people to further your business goals.

We’ll start with a kick-off meeting to assess your needs and discuss your goals. It’s important to us that we have a strong handle on what you need from us and we’ll have a questionnaire ready as well as some questions to get a better sense of that.

As soon as we welcome a new client, we look at resource capacity to create the team and a client reporting system. We hammer out the metrics and track our progress so you can see the value we’re adding to your business. We will also establish the process and the tools and add to the team as required.

The team will create a PR strategy that works for your industry, and our team of PR experts will communicate those plans back to you before rollout.

We base our success on the goals you communicate. When we sit down to work with you, we’ll ask what you want to achieve through our partnership. From there, we define our goals for success and it’s measured against what you want to achieve.

We offer a range of services, so the cost will be entirely dependent on whether you need a full-scale PR campaign or just one service. It will also depend if you need us for a one-off contract or if you want to continue a lasting relationship with the I.M.A team.

With more than 25 years in the industrial PR business, we have longstanding relationships with industry media, which we use to benefit our clients.

While every platform has its purpose, our primary focus in industrial PR is LinkedIn. It’s where the decision-makers are, and while we still provide updates for other platforms, we zero in on creating thought leadership articles and providing industry insights to highlight your products and services.

There are several key reasons why your industrial company should consider enlisting the services of an industrial PR agency.

The first is reputation management. A solid PR team will help shape the perception of your business. The second is an extension of this because an industrial PR agency can take over control of the social messaging you use, whether it’s wide-scale advertising or social media content. Fine-tuning your sales messaging to communicate what you can do for stakeholders and partners is key.

One of the major benefits of working with an industrial PR firm is access to many brilliant minds rather than just one. With a firm, you get all the bells and whistles, from copywriters and graphic designers to strategic geniuses and sales messaging.